Who we are
AppFloe Ltd is an independent software studio registered in the United Kingdom. We design and build tactile consumer applications — games and interactive tools — for iOS and Android.
What we do
We make apps that feel good to use. That sounds simple, but it is the hardest part of the craft and the part most often skipped. Our work concentrates on motion, responsiveness and feedback: the way an element moves when you touch it, the gentle resistance and weight of a control, the subtle haptic and audio cues that make a piece of glass feel like a physical object.
Rather than scripting animations to look approximately right, we lean on genuine simulation wherever it matters, so behaviour stays believable from every angle and outcomes feel earned rather than staged.
How we work
Every product begins as a rough, playable prototype. If it does not feel right in that raw form, no amount of artwork will rescue it — so feel is where we start and where we keep returning. We test continually on real hardware in real hands, because the qualities we care about simply cannot be judged from a desktop preview.
We keep our interfaces calm and uncluttered, avoid manipulative design, and aim for products that respect the people using them.
The team
AppFloe is a small, focused team of designers and developers based in the United Kingdom. Being small is a deliberate choice: it lets us care about the details, move carefully, and stand behind everything we release.
Get in touch
We are always happy to hear from players, press and potential partners. Reach us any time at support@appfloe.com or through our contact page.